HYPS - A Global Leading Fashion Tech House | HAPPY PLUGS APPOINTS CO-FOUNDER TOBIAS EKMAN AS CEO HAPPY PLUGS INC AND PRESIDENT GLOBAL SALES
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HAPPY PLUGS APPOINTS CO-FOUNDER TOBIAS EKMAN AS CEO HAPPY PLUGS INC AND PRESIDENT GLOBAL SALES

HAPPY PLUGS APPOINTS CO-FOUNDER TOBIAS EKMAN AS CEO HAPPY PLUGS INC AND PRESIDENT GLOBAL SALES

STOCKHOLM, Sweden – April 17, 2018
Happy Plugs®, a global market leader in fashion tech creating consumer electronics accessories, today announced that Tobias Ekman, a successful leadership and sales executive, has been named CEO of Happy Plugs Inc and President Global Sales. His appointment became effective February 12th, 2018.

 

Tobias Ekman is appointed CEO Happy Plugs Inc, a subsidiary to Happy Plugs AB, operating Happy Plugs North America Business, which is a focus market for the company and the largest market today. Mr Ekman’s position will also include President Global Sales to lead the international sales team in continuing the international expansion of the two brands Happy Plugs and YEVO.

Mr Ekman most recently served as Vice President of Global Sponsorship Sales for Live Nation Entertainment based in Los Angeles. He also co-founded Happy Plugs together with Andreas Vural and has been part of the board of Directors from the start. He will continue to be based in Los Angeles to focus on growing the North American market as well as leading the global sales team.

“I am very happy and excited that Tobias Ekman has decided to join our strong and dynamic team. We have been working together in his role as board member in Happy Plugs and I’m looking forward to work with Tobias in an operational position to develop our offer in both existing and new markets. He will work on boosting sales and build partnerships for our two brands Happy Plugs and YEVO. I am confident that Tobias with his great knowledge and experience will contribute to our strong management team”, says Christina Tillman, CEO Happy Plugs AB.

 

“I am delighted to welcome Tobias into Happy Plugs. I am confinement that Tobias will continue to further develop our brands on a global scale with his experience as well as his creative and disruptive approach” says Andreas Vural, Founder and Executive Chairman of the board.

“I am truly impressed with what Andreas Vural has built over the last 7 years. Happy Plugs holds tremendous value and potential around the world. I am extremely excited to dedicate all my energy towards Happy Plugs and I am confident that together with the management team and Scope we will continue our rapid growth on a global basis.”

Tobias Ekman has more than a decade of experience in managing sales teams. Over the course of his career he has successfully built and overseen several teams at different companies such as Modern Times Group and Live Nation. Working both in Europe and the U.S has resulted in a high international IQ and experience on how to do business in different countries and cultures.  He has a proven track record of revenue growth in all his previous positions. Prior to his role at Live Nation U.S, he served as Commercial Director for Live Nation Nordics from 2009-2013 and Head of Regional Advertising at TV3 Sweden 2007-2009. He graduated from Penn State University where he was awarded a full athletic scholarship in gymnastics. He has also represented Sweden in multiple World and European Gymnastics Championships.


For more information contact
Christina Tillman, CEO
+46 733 10 60 00, email christina@happyplugs.com

 

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